LATEST MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL TEST ANSWERS & MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL VALID REAL EXAM

Latest Marketing-Cloud-Advanced-Cross-Channel Test Answers & Marketing-Cloud-Advanced-Cross-Channel Valid Real Exam

Latest Marketing-Cloud-Advanced-Cross-Channel Test Answers & Marketing-Cloud-Advanced-Cross-Channel Valid Real Exam

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 2
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 3
  • Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 4
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 5
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 6
  • Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 7
  • Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q96-Q101):

NEW QUESTION # 96
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

  • A. use query activity to query _ click and use contact data in journey.
  • B. use contact designer
  • C. use Journey data and not contact data
  • D. use journey with email activities and enagagement split activity

Answer: D

Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.


NEW QUESTION # 97
Select features Einstein content selection, Select 2

  • A. Uses open time email content
  • B. Content selection based on business rules

Answer: A,B

Explanation:
* Einstein Content Selection Key Features:
A . Uses open time email content: This is a core aspect of Einstein Content Selection. It selects and inserts content into emails at the time the subscriber opens the email, rather than at the time of send. This allows for highly personalized and up-to-date content.
B . Content selection based on business rules: You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
Fallback Rules: Specifying default content to use if no personalized content is available.
Exclusion/Fatigue Rules: Preventing certain content from being shown too frequently or to specific segments.
Attribute Matching Rules: Matching content assets to subscriber profiles based on attributes (e.g., showing women's clothing to subscribers identified as female).
* Why A and B Are Correct:
Open-Time Personalization: Einstein Content Selection is designed for dynamic, open-time content personalization.
Business Rules Control: Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.


NEW QUESTION # 98
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

  • A. The message has already been sent. (once started to send cannot mark as inactive)
  • B. The message is already scheduled/active
  • C. Some automation activity is using the inbox message

Answer: A


NEW QUESTION # 99
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

  • A. Einstein content selection
  • B. Einstein engagement scoring
  • C. Einstein copy insights

Answer: A


NEW QUESTION # 100
What are the functionalities of ad studio. Select multiple.

  • A. facebook advanced match.
  • B. Iinkedin Company match.
  • C. myspace user match.
  • D. linkedin user match.
  • E. tiktok user match.Ez

Answer: A,B,D

Explanation:
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
* A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.
* B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.
* C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.


NEW QUESTION # 101
......

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